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Explain about crm analytics

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Reference no: EM132924333

CRM is a core strategy in business that integrates internal processes and functions with all external networks to deliver value for customers. Companies can develop CRM analytics to perform fraud detection and analysis of misuse data by unauthorized parties.

Explain about CRM analytics and its application in fraud detection! What are the benefits of using CRM analytics in fraud detection for both companies and customers?

Reference no: EM132924333

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