Explain a vertical or horizontal integration

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Reference no: EM133357463

Assignment:

Snapchat the mobile messaging App recently acquired Bitmoji the personal avatar App. Explain whether this is a vertical or horizontal integration and if the purchase improves SC's strategic position and identify benefits if so.

Reference no: EM133357463

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Explain a vertical or horizontal integration : Snapchat the mobile messaging App recently acquired Bitmoji the personal avatar App. Explain whether this is a vertical or horizontal integration.

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