Explain a set of guiding principles for strategic management

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Identify and explain a set of guiding principles for the strategic management of change and innovation.

Why do businesses in highly competitive markets often feel under pressure to mimic the behaviour of 'successful' competitors?

In drawing on examples you are familiar with, evaluate the claim by Dunphy and Stace that there are occasions where more coercive and autocratic strategies for managing change are required.

Reference no: EM132949364

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