Explain a new product or service for new company division

Assignment Help Business Management

Reference no: EM131662288

Assignment

Purpose of Assignment- Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Assignment Steps:

Resources: Strategic Planning Outline (Attached) and Week 2 textbook readings

Use the attached Strategic Planning Outline as a guide to complete sections of your capstone project each week. Cite your resoures.

Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.

Include the following:

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.

Describe how the division addresses customer needs and achieves competitive advantage.

Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

Explain how the vision, mission, and value of the new division align with the company's mission and vision.

Summarize how the vision, mission, and values guide the division's strategic direction.

Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

Strategic Planning Outline

I. Title Page

II. Table of Contents

III. Executive Summary

IV. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

V. Strategic Plan Part 2: SWOTT Analysis - Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.

VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

VII. Strategies and Tactics Section

VIII. Conclusion

IX. Reference Page.

Reference no: EM131662288

Questions Cloud

The fight against domestic terrorism : If you were in the position as director of Homeland Security, do you feel that the USA Patriot Act is effective in the fight against domestic terrorism?

Write the answer using positive exponents only : Simplify. Write the answer using positive exponents only.

Meeting your myplate goals on a budget : the RN can take to promote good nutrition for people eating on a budget. Be sure to provide a rationale for each intervention

Firm strategy and financial analysis - ikea : prepare a balanced scorecard that will be presented to top management. You will choose a company to research and will provide a professional report

Explain a new product or service for new company division : Explain a new product or service for the new company division. The division should be customer-focused with an innovative mission statement.

How do organization values drive the culture : From the role of international management, what future challenges/opportunities come to mind? How do organization values drive the culture?

Write a simple sorting utility sort : Write a simple sorting utility sort. The sort command takes a filename as a parameter, and the file contains one item per line.

What is your definition of society : What is your definition of Society? In your opinion, does the typical business leader have a positive, negative, or neutral opinion of Society?

How many of each type of coin do they? have : 43?coins, all of which are either quarters or nickels. The total value of the coins in the jar is ?$nbsp 6.95

User Account

All Pages