Explain a brand for which you feel strong loyalty

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Reference no: EM1353325

For my marketing class, I was asked these questions. The product is Heinz tomato ketchup. The company that produces this brand of ketchup is H. J. Heinz Co., L.P. Their web address, As a consumer (B-to-B or B-to-C), describe a brand for which you feel strong loyalty (Heinz ketchup). What has earned this particular brand its equity versus others in its market space? Is there an emotional branding component? Does this brand enjoy a prominent market share position, consistent with the loyalty it has earned from you? If so, what actions must it take to sustain its success and what obstacles must it overcome? If not, why not?

Reference no: EM1353325

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