Explain a balanced brand portfolio means

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Reference no: EM133611250

Assignment:

Brands are powerful assets for a business and it is important to achieve a balanced brand portfolio.

a) List and describe four (4) types of brands that may exist in a brand portfolio.

b) Explain what a balanced brand portfolio means.

c) Reflect on your Markstrat practice. What specific marketing actions have you tried in order to achieve a more balanced brand portfolio? List at least two (2) marketing actions.

Reference no: EM133611250

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