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Verbena Foods, a company that specialises in vegetarian food and beverages, with its main branches in Johannesburg, Cape Town and Durban, is expanding its product line to cater for vegans. The company's primary target is youth between the ages of 25 and 37. Most of their stores are located in suburban areas, where young people of these ages mingle, dine and have fun. As part of the management team, you are expected to offer your expertise and knowledge in assessing whether or not this move will be successful.
Now that you have looked at the products Verbena Foods offers and how the new vegan line will add value to the organisation's existing products and the values it propounds, you now need to think of how you will promote these product lines.
Select and research any three promotion tools that you think will be the most efficient in promoting these products and justify why this is so.
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