Experiment and observe, You are researcher trying to

Experiment and observe

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Assignment: Experiment and Observe

A) You are a researcher trying to evaluate whether the legalization of online gambling will lead to more college drop outs. Based on this research question, answer the following short answer questions.

1. In this case, would you use experimentation or observations?

2. How would you go about collecting data to answer this research question?

3. Explain why you will not be using the other approach.

B) So you are a product manager at Yelp. And you have a hypothesis that providing users with ways to better express their emotions will increase user engagement. Design an A/B test to evaluate whether providing a new website feature of “emoji icons” will increase user engagement.

Hint:

(1) What will be the outcome(s) you plan to observe to evaluate the effectiveness?

(2) How will you randomize the users?

(3) How many and what will be the experimental groups?

Reference no: EM132218347

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