Reference no: EM131566886

Instructions: Develop and submit your answer for the Internet Exercise #2 in page 454:

The global advertising industry has experienced significant consolidation, with a few giant communication companies owning most of the major advertising, branding, public relation, digital marketing, marketing research, and other marketing services agencies. Visit the websites of the four largest communication groups, www.wpp.com, www.omnicom.com,www.interpublic.com and www.publicis.com. From the information they provide about their companies, crea te a short list of 5 to 10 global advertising agencies that a global marketer might consider working with to create a short list of 5 to 10 global advertising agencies that a global marketer might consider working with to create a global advertising campaign and to provide advertising services in most major countries.

Note.- I expect a Word document. Include relevant concepts from the chapter in your explanation

Text Book: Czinkota, M. R., & Ronkainen, I. A. (2013).International marketing. Mason, OH: South-Western Cengage Learning. Chapter 13 Advertising, Promotion, and Sales

4/ 5 pages at least (excluding cover page and references); 12 font size, APA style and use the references from power point.

1. WPP Group, London $19.0 billion

2. Omnicom Group, New York City $15.3 billion

3. Publicis Groupe, Paris $9.6 billion

4. Interpublic Group, New York City $7.5 billion