Experienced downward trend in profitability

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The world automobile industry has experienced a downward trend in profitability since the 1960s. (The appendix shows that between 1980 and 2009, the trend of ROE for the leading producers was mostly downward.) With the aid of Porter’s 5 forces framework, discuss what changes in the structure of the world auto industry have caused competition to intensify and profitability to decline?

Reference no: EM131663155

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