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Experienced cognitive dissonance about purchase

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Reference no: EM132631710

Chapter 6

A. Recall an occasion when you experienced cognitive dissonance about a purchase. Describe the event, and explain what you did about it.

B. How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product? Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.

Reference no: EM132631710

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