Reference no: EM133153712
Comprehension:
DeepSea Company is a fishing company that is quite traditional when compared with its competitors. It relies on small boats and the catches they make. The boats are fitted with equipment that helps with catching mackerel. The company takes pride in its reputation for being very customer friendly and for doing its best to ensure that its customers get high-quality fish from the sea.
Owing to the evolving sea fish market, mackerel is slowly losing demand, and the demand for tuna, another variety of fish, is increasing. DeepSea's leadership is contemplating this scenario.
The leadership feels that the company needs to change and begin fishing for tuna. DeepSea thus wants to make the necessary changes to remain competitive. However, fishing for tuna would require DeepSea to work with large fishing trawlers that are five times as big as the typical small boats it uses for catching mackerel.
DeepSea's marketing and sales, HR, finance and fishing operations teams constitute the company. Its leadership has to work with these teams to enable and implement the change.
Question:
Which team would most likely be a 'target' for the change initiative, i.e., which team would likely experience the greatest direct impact, if DeepSea decided to use big fishing trawlers instead of small boats?
- HR
- Marketing and sales
- Finance
- Fishing operations