Expensive turbine generators to power utility companies

Assignment Help Operation Management

Reference no: EM131625554

You work for Siemens Power Generation Systems and are responsible for the sale of large, expensive ($2 to $5 million) turbine generators to power utility companies. You have been contacted by Ever-sure Utility Corporation in Anytown, USA.

Identify the buying center you are likely to find inside the company and how you would market the generators to the buying center group.

Reference no: EM131625554

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