Expenses of bringing good or service to the market

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Reference no: EM132264537

1. In 2012, American animation studio DreamWorks Animation announced a joint venture with China Media Capital, Shanghai Media Group, and Shanghai Alliance Investment to create Oriental DreamWorks. Through the joint venture, DreamWorks was most likely seeking all of the following EXCEPT

shared knowledge

ease of market entry

competitive advantage

profit-sharing

2. A(n) _____ alliance occurs when partners share the expenses of bringing a good or service to the market.

R&D

comprehensive

competitive

financial

3. A comprehensive alliance is formed when two or more firms ________.

share marketing services or expertise

manufacture products or provide services in a shared or common facility

reduce their financial risks

integrate different operating procedures to bring goods or services to the market

4. Joint ventures are _____ in scope and _____ in purpose than non-joint ventures.

More broad; less broad

More broad; more broad

Less broad; less broad

Less broad; more broad

Reference no: EM132264537

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