Expectations of quality and what actually occurred

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Reference no: EM132197460

For this assignment you will provide a personal example of a recent service-related experience and measure it according to each of these two techniques, making sure to do each of the following:

Briefly describe the service you experienced.

SERVQUAL. Provide a description of each of the five dimensions, including tangibles, reliable, responsiveness, assurance, and empathy, and how these applied to your service encounter.

If GAP Analysis applies, describe the difference between your expectations of quality and what actually occurred. If Gap Analysis does not apply, make sure to explain why it did not apply. For example, if you did not make a complaint, Gap Analysis would not apply. If that is the case, explain why you did not complain. Also indicate what could have been added (or removed) to improve your experience.

Reference no: EM132197460

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