Expansion opportunity research

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Reference no: EM133093246

Answer the following questions in a Word document or template below:

Select a product and a country to which to sell that product. Starbucks is the product. Canada is the country

Provide a description of the research which must be conducted to guide the opportunity in the new country. What must be researched?

From what you already know about the target country, provide a one-sentence description for each of the 4Ps within a marketing strategy that would suit the new target market.

Clarify team assumptions and explain your answers.

For each of the three questions above, teams will receive three marks for fully answering the question, clarifying team assumptions, and specifically explaining their responses. Partial marks will be awarded for partial answers.

Chosen Product and New Market

Select a product and a country to which to sell that product to. You can use the same product that you used in the GRASP for Module 6 or a different one.

Expansion opportunity Research

Provide a description of the research which must be conducted to guide the opportunity in the new country. What must be researched?

Reference no: EM133093246

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