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Discussion topic comes from -- Chapter Two "Corporate Strategy Decisions and Their marketing Implications"
One of the highlights Chapter Two discusses is on corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:
Expansion of its current businesses and activities.
Diversification into new businesses, either through internal business development or acquisition.
To better understand these two conceptes, we continue to use "Samsung -- Changing Strategies to Build A Global Brand" for our "Week 3 Discussion".
Question 1.
"Expansion by Increasing Penetration of Current Product-Markets," is this a strategy Samsung has used? Explain why or why not.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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