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Expanding the business into new offshore markets

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You have been employed for a few months now as VP, Global Business for a Laptop company called Kiss Laptop. Your boss, Mr. Paul Stanley has asked you to create a second report for him as he is considering expanding the business into new offshore markets and heard you are studying BUSI 1038 and have some great learnings for him.

Based on the following topics that we have studied, write a report for Paul (min 3 pages of written text, no maximum) that outlines what you have learned and HOW TO APPLY the learnings to the Laptop business as the firm readies for offshore expansion.

TOPICS:

Emerging Markets, Strategy & Organization for the International Firm, Global Market Opportunities, Exporting & Global Sourcing, Marketing for the Global firm

Reference no: EM133088453

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