Reference no: EM133168783

Case Analysis: The CEO of Citrine Company, a jewellery retailer is considering expanding the business internationally. The question is: Where in the world to expand their business?

Company Background: Citrine Company was founded in Europe last 1990s. The company offers a great selection of gold, silver and gemstone jewelries in various designs, sizes, and colours. The jewelries offered are bracelets, earrings, rings, and necklaces. The company has exemplary formulated its vision and strategies which helped the business to grow and expand in the other regions. It sells a wide selection of jewelries for men and women accompanied with excellent Customer service. It aims to offer jewelries with fashionable designs and with high quality which will be suitable to varied attires from casual to formal The company also intends to increase their sales per year by 20% and develop a sustainable marketing strategy that will help exceed customer's expectations. It attracts and maintains customers by offering unique designs, quality and excellent level of personalised customer service and fashion recommendations. The company is guided by its core values on excellence, passion, and integrity. The management of the company is enthusiastic about the international expansion.

CASE ANALYSIS FORMAT

I. Facts of the Case

II. Point of View

III. Issue to be Addressed

IV. SWOT Analysis

V. Alternative Courses of Action

VI. Recommendation

VII. Conclusion