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Expanding into an international market

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Reference no: EM133022550

You are part of a marketing team that works for an athletic footwear company with an established customer base in the United States. The Chief Executive Officer (CEO) of your company wants to maximize revenue, minimize cost, minimize risk, and maximize shareholder's wealth and profit by expanding into an International market. As the marketing team, your task is to research an International country to recommend for the expansion. Additionally. Your team must consider the country's culture and potential entry strategies. You will present your group's findings in a report to the CEO. Create a made up name for your athletic footwear company using the country China for expansion.

Reference no: EM133022550

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