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It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand, justifying your recommendation with your research.
An interesting author to read is M. Afzalur Rahim of Western Kentucky. His work, Managing Conflict in Organizations, represents the seminal treatment of that subject.
The assignment is to evaluate both parts, the traditional NPV calculation as well as the Real Options approach. The probability of a successful project (or pilot) is now .7 (instead of .5) and the probability of an unsuccessful project is .3 (ins..
Analysis of the organization, Describe the organization's: Facility physical settings, Patient or client base, Level of clinical activity, Organization structure
Explain the value of receiving feedback from your ‘team' (your instructor and fellow students) on the various sections of your non-alcoholic beverage (NAB) business plan while you work towards making necessary revisions.
Synthesize three examples of how an organizational leader can contribute to society through his or her leadership role in their organization.
What cooperative strategies are present in the mobile industry? What types of alliances would you suggest for players in this market?
Discuss the potential negative individual and organizational consequences for Asian Americans being perceived as a "model minority."
Focus on collective interests r individual interests and explain the dominant religions and the influences on cultural values.
The company's EFE Matrix includes 20 factors. How much Height (1.0 to 0.01) would you place on corporate tax rate factor? Discuss.
In your own words, identify points in the peer review cycle that seem especially important and explain why.
The decision variables are assigned
In your own words, what is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
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