Expanding global is under-adaptation

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Question

A strategic problem some companies (like Wal-Mart in China) face when expanding global is under-adaptation.

Over localizing and customizing to a country environment

Underestimating the importance of local market differences or assuming local differences will quickly become insignificant

Relying too heavily of a global view of markets where only a limited number of standardized products are produced and offered to all markets

Focusing on finding segments within local markets which are prepared to pay higher prices for goods produced in other countries.

Reference no: EM133411710

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