Expanded its waterproof product concept

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As part of its rebranding from H20 to X-1, it expanded its “waterproof” product concept to its “waterproof, weatherproof, and sweatproof concept”. In doing so X-1 added sweatproof headphones, waterproof headphones and headphones for women to its existing waterproof cases/armband products. Collectively, these products represent X-1’s __________.

Product class

Product form

Product utility

Product mix

Product item

Reference no: EM131030170

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