Expand the business of company harry rosen

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Reference no: EM133210038

Question: Expand the business of company Harry Rosen in India through franchising and please provide the relevant information as per the Indian market accordingly

Market Entry Mode

Suggest the most suitable market entry mode such as exporting, licensing, franchising, joint venture, wholly owned subsidiary, etc. Explain rationale.

Provide at least 2 recent examples/case studies of market entry strategies of other multinationals in that country that have succeeded.

Reference no: EM133210038

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