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Expand into coffee business also like starbucks-costa

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Let's say burger king is deciding whether to expand into coffee business also like Starbucks & costa. at what level is this decision likely to be made?

Corporate Level or functional or business level a company is manufacturing and markets new born baby products, which would be most likely segment the market using the demographic variable of: age or income or gender or stage in family life cycle

Reference no: EM132082898

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Expand into coffee business also like starbucks-costa : Let's say burger king is deciding whether to expand into coffee business also like Starbucks & costa. at what level is this decision likely to be made?
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