Expand current business also marketing models

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Reference no: EM139978

Q. As a business manager, you will often be asked to evaluate also expand current business also marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence. When selecting a company, you should assume the types of services or products that the company offers also Elucidate how they would translate to an online environment. For example, it would be easy for a book store to sell books online. Elucidate however, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Illustrate type of company you choose, make sure it fulfils the objectives of the task.

Note: Any information that would be assumed confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or other identifiable information. Also, company specific data, including financial information, should not be included, but should be addressed in a general fashion as appropriate.

Task:

A. Develop a proposal for an online business expansion in which you do the following:

1. Discuss Elucidate how you will facilitate customer payment using e-commerce solutions (e.g., Elucidate how the transaction will take place, including the tools customers will use).
2. Develop three to five search engine optimization strategies to improve the find ability of your business on the Internet.
3. Discuss Elucidate how to make the website accessible to a diverse customer base, making it internationally friendly. Assume the business climate, language, culture, also infrastructure requirements. Include at least three Considerationin the discussion.
4. Discuss Elucidate how you will implement customer relationship management software on the website.

B. When you use sources, include all in-text citations also references in APA format.

Reference no: EM139978

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