Reference no: EM13950479
Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.
Focus of The Marketing Mix
In a 6-8 page paper, excluding title and reference pages, consider the following:
Product:
• What features do customers care most about?
• How are the key features and benefits better or worse than those of competing products?
• How do consumers choose and use products in this category?
• How is the product branded?
Price:
• How is this product priced relative to competing products?
• What is the rationale for employing this pricing strategy?
• Are there pricing discounts (e.g., wholesalers, bulk)?
Place:
• Where is the product sold and why have those locations been selected?
• Do the locations give adequate accessibility to the target market?
• Are products sold online as well? Is there transparency between online and brick and mortar outlets?
Promotion:
• What marketing communications does this company use to promote the product?
• Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).
• What main messages are portrayed to consumers? What is emphasized? What is the image?
What recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differently? Be sure to use at least 3 resources to support your analysis and recommendations.
Writing The Marketing Mix
The Marketing Mix:
Must be six to eight double-spaced pages in length and formatted according to APA style as outlined in your approved style guide.
Must include a cover page that includes:
- Title of paper
- Student's name
- Course name and number
- Instructor's name
- Date submitted
Must include an introductory paragraph with a succinct thesis statement.
Must present information with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use APA style as outlined in your approved style guide to document all sources.
Must use at least three resources to support your analysis and recommendations.
Must include, on the final page, a Reference List that is completed according to APA style as utlined in your approved style guide.
|
Neglecting the effects of motion and gravity
: The combustion gases can be modeled as air behaving as an ideal gas. There is no significant heat transfer from the boiler to its surroundings. Assuming steady state and neglecting the effects of motion and gravity, determine
|
|
Expand the payroll program to combine two sorting techniques
: Expand the payroll program to combine two sorting techniques (Selection and Exchange sorts) for better efficiency in sorting the employee's net pay.
|
|
Create an imaginary profile of a family
: Create an imaginary profile of a family of three to four members providing details such as sex, age, health status, nutritional status, and medications for each member of the family
|
|
Rowland construction company
: Rowland Construction Company? Ford Improvement Company?
|
|
Existing product and identify its target market
: Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.Focus of The Marketing Mix
|
|
Determine the exergetic efficiency
: For the turbine-compressor arrangement of Problem 6.164, determine the exergetic efficiency for (a) the turbine, (b) the compressor, (c) an overall control volume enclosing the turbine and compressor. Let T0 5 300 K.
|
|
What are the time and space requirements for computing t(n)
: The following recurrence equation gives the expected number of comparisons for Quicksort, given that the "pivot element" is selected uniformly at random from the list:
|
|
Effects of motion and gravity
: A pump operating at steady state takes in saturated liquid water at 65 lbf/in.2 at a rate of 10 lb/s and discharges water at 1000 lbf/in.2 The isentropic pump efficiency is 80.22%. Heat transfer with the surroundings and the effects of motion and ..
|
|
In which country was the inventor of java born
: Add a method addText to the Question class, and provide a different implementation of ChoiceQuestion that calls addText rather than storing an array list of choices.
|