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Discussion
Explain what the arguments for and against using existing brand names on the Web are. Why would a company not want to use their existing brand name for a product on the web?
Foreign Market Entry and Diversification
Segmentation (describe target market using segmentation characteristics)
Assume you are the HR Director of a company, and you are involved with selecting the next CEO of that company. Examine two reasons why CEOs experience job insecurity. Determine two advantages to being the CEO of the company that you may use to per..
A manager needs to prepare for change from various angles. In this assignment, you will demonstrate your understanding about change preparedness by creating a report about the role of a manager/leader within the change process and how you would de..
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
What is the economic rationale for regulating pharmaceuticals? How much regulation should occur? Who thinks this regulation is positive? Who thinks it is negative?
What other Kellogg's product line extension (derivatives of cereals, e.g. cereal bars, etc.) are popular in that country? Consumed with milk as Americans do?
How does creating a shortage benefit a company, especially during the short holiday shopping season? If the product is not available, no money is being made.
IMAGINE you are the manager of an electronic company based in China and you are required to negotiate and sign a contract with Dell on the purchase requisition
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Define the purpose of your research and describe the population, sample method, size, and objective(s)of the study. Describe the company's objective
Your paper should address the following critical elements: The benefits of the trade agreement on the economy and market and How the trade agreement negatively impacts the market
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