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Existance of market segmentation

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According to Levitt, "a powerful force drives the world toward a converging commonality and that force is technology." Nevertheless, there are scholars who disagreed with the statement due to the existance of market segmentation.

Using the example of "cultural differences" or "economic differences", discuss the reason of why there are some scholars argued and opined that "Levitt's global culture is still a long way off".

Kindly explain and use the example as it's a 4 marks question

Reference no: EM133041126

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