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Each group is to prepare a written report (in report format of approximately 3000words) and an oral presentation (in PowerPoint format) of approximately 10 minutesduration, outlining the following:
1. Executive Summary with key findings and recommendations
2. Clear and concise description of the market in which the organization operates
3. Summary of the marketing environment (both micro and macro-environmental forces and trends)
4. Detailed description of how the market is (or may be) segmented and a statement of thesegment(s) that the organization is targeting.
5. Brief discussion of the behaviour of customers in the segment(s) identified above
6. A description of the marketing mix being used by the organization to target these segments
7. A recommendation for improvements to the organization's marketing effort.
Prepare marketing plan for Manco Abbott and it should be about 6 pages in length
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
Marketing Plan- Designing a lunchbox menu for Children
Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
What are the main issues facing the organization in the case study, or issues with your chosen retailer and what are the options available to the organization
The first four standards in HPT are RSVP - Results, Systematic approach, Value-added, Partnership. Compare software implementation processes with this approach.
Market for the brand's product lines/items in the UAE define the market, current size of the market, future size of the marke
What do you understand by the term branding The organisational brand defines how the organization best meets its customers' needs in unique and compelling ways. Discuss the statement with reference to relevant brand indentities
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success and or any problems when they do not adjust their MM in overseas markets
A market research firm wants to find out if men and women feel differently about SilkyTouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of SilkyTouch
Define the term marketing research. Distinguish between primary research and secondary research
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