Executive opinion technique of forecasting

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Reference no: EM1378273

[1] The Jury of Executive Opinion technique of predicting is extremely popular among managers in many leading companies. What are some reasons for this preference?

[2] Is it a good idea to use various sales forecasting techniques in the context of a company entering a new market? Why or why not?
[3] How would you forecast sales force size in a specialized industry, for example, aircraft?
[4] How would you use market research to estimate sales potential?

Reference no: EM1378273

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