Executive manager of digital marketing

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Reference no: EM133672080

Assume that you are the executive manager of a digital marketing/advertising company that has been struggling financially for a few years. Your company finally manages to secure a contract with M-Analytics, a political, data analytics, advertising, and consulting firm, which has been working for a major political campaign as a presidential election is approaching. Your company is tasked with designing social media advertising for M-Analytics within the domain of the above project. This contract has brought back hope into your workforce and saved your company from dissolving.

While busy managing your teams, a whistleblower approaches to let you know that M-Analytics has acquired a private database, containing information about 50 million Facebook users and currently it is exploiting this dataset to make 30 million psychographic profiles about voters in an attempt to influence their decision-making and votes. This news shocks you and places you in a very complicated position.

On one hand, the survival of your company and staff depends on the contract with M-Analytics. On the other hand, if the whistleblower's information is accurate, then the exposure of M-Analytics' misuse of private data can generate a serious PR and potentially, a legal situation for you and your business since you were informed and warned about the inappropriate actions. It is important that you consider the significance of the case (the presidential election) and the power of M-Analytics with respect to its close ties with major political figures.

Informed by the above dynamics, apply the Weight-of-Reasons Framework to make a decision and generate a course of action. To assess "the options for action" (i.e., alternative decisions), utilize consequentialism, deontology, and virtue ethics. In addition, please be sure to shed light on how you treat and deal with the whistleblower's information as part of your decision-making process. You should complete each step of the framework with great detail to gradually unfold and reveal a transparent and technical generation and evolution of your final decision/course of action. As part of this requirement, you are encouraged to identify and utilize relevant concepts, tools, and techniques that were discussed throughout the course.

Reference no: EM133672080

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