Executive management has in leading employees through change

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Reference no: EM132302409

1. For Many years, Starbucks dominated premium coffee in China. Why? Why was Starbucks so uncontested for so long?

2. Which factors caused the competitive advantage of Starbucks in China to erode? Were these factors sudden and unexpected or were they inevitable? In fact, where was the chink in Starbucks’ armor? What was the blind spot?

3. What role do you believe executive management has in leading employees through change?

Reference no: EM132302409

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