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Write a report for an executive-level management team about whether Adidas should develop a similar DTC competitive strategy to Nike's.
You have been hired as a consultant by Adidas to analyze Nike's direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. A report is to be presented to the executive management team of Adidas with your analysis.
Overview
In this assessment, you will write a report with your analysis of a DTC distribution strategy for an executive-level management team.
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