Executing the new mission and differentiation strategy

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Question

Red Lobster is a seafood restaurant in USA. They operate over 670 casual-dining seafood restaurants employing more than 63,000 people. When Red Lobster developed a new business strategy to focus on value and improve its image, it established a new vision, mission, and goals for the company. The restaurant chain simplified its menu with the highest-quality seafood it could offer at mid-range prices, traded its restaurants' tropical themes for a crisp, clean look with white-shirt-and-black-pants uniforms for its employees, and added Northeastern coastal imagery to its menu and Web-site.

1. Executing the new mission and differentiation strategy requires hiring fun, hospitality-minded people who shared its values. The manager's key task will be to ensure good service and food quality! According to the previous managers "That's half the job". Other than that, the manager should be able to resolve issues, motivate employees to work as a team, manage raw material, timely attendance of the employees and finally cleanliness, all of these issues bear equal value. Based on the weight assigned to each task, design the degree or level of skill needed in each and find the total worth of the job.

Reference no: EM133162862

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