Reference no: EM13733975
This is an integrative course in marketing planning and strategy. It is applications-oriented, focusing on developing a marketing plan with a focus on customer relationship management. Students will apply theories and concepts in the areas of marketing, management, economics, and finance in the marketing planning process.
Achieve the ability to present the findings of marketing strategies via written and oral communication.
Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.
Appropriate use in how to design and conduct quantitative and qualitative marketing research to support marketing plan writing and research.
Compose a marketing plan that incorporates research.
Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.
Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today and how would you go about addressing it? Explain.
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Examine how archaeological evidence for their development
: examine how archaeological evidence for their development counters hyper-diffusionist claims about how the areas developed.
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Explain why principle of diminishing marginal productivity
: Explain the relationship between the economic concept of diminishing marginal productivity and the principle of increasing marginal costs?
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Explain tombigbee warrior river system
: Show how each element of the U.S. transportation system would be utilized (if at all) by your company from a transportation and a distribution standpoint.
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The employee and the work environment
: How should a company assess readiness for learning. Be sure to include characteristics of both the employee and the work environment.
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Execute mastery of customer analysis
: Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment
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Describe your overall impression of the museum
: Introduce your topic, including the name of the museum you visited, its city and the date of your visit. Describe your overall impression of the museum, including the architecture, environment and collections.
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Describe how the article relates to the course concepts
: You will find a current article related to Project Communications, summarize the article in your own words, and then describe how the article relates to the course concepts
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Identify the primary customer market
: Assignment: Deliverable - Profiling the Customer, First, identify the primary customer market and identify three to five demographics and three to five psychographics of this primary market for your selected brand or service. These customers are of..
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Create a strategy to prevent those labor relation
: It's important for an international manager to understand the labor relations practices among different countries since it's so diverse. Create a strategy to prevent those labor relation issues that were encountered above.
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