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Discussion 1
How can a company's marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example
Why is marketing research important to the development of a marketing strategy? Provide a specific example.
Select a product with which you are familiar. Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product? How will this affect the marketing of your selected product?
Provide an example of how geographical location can affect your selection of distribution channels.
Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
What are the opportunities for marketers associated with using this type of data? How reliable/useful are these types of analyses?
Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter
Determine if the effects cross from community to state or national levels. Identify the demographics and effect of the issue or disease on the community.
Write an essay about the nature of competition in markets, market structure, market concentration, barriers to entry, uncompetitive practices, regulation issues and any other theoretical concepts that will inform your analysis.
What conditions exist that could lead marketers to exclude it in this phase? Would you recommend considering it as a potential market? Why so?
Identify one current struggling consumer product. Access the GCU Library business data bases. Research "rebranding strategy."
Technology is a powerful force of change and opportunity in all areas of society. The fear and risks for firms is in missing critical new technologies,
Do you ever try to "keep up with the Joneses" (meaning that you try to buy things that make you fit in with your colleagues, friends and family)?
I want at least 7 or 8 bullets for each of the categories above. In each bullet, you should list one aspect of that category that you believe will help you.
What measures do you think can be taken to reduce these risks that you have identified? How can an acceptable use policy help to mitigate the risks
Find two competing products or services that aim at different market segments and ideally one of these should be a domestic product and another should be based in a different country
Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers.
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