Execute a new branding campaign

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Reference no: EM133182823

You are assigned with a responsibility to design and execute a new branding campaign for an existing company that intends to come up with a new series of products via a brand extension strategy. The campaign should also make use of digital and social media marketing and increase customer engagement. The Vice President, Marketing and Communications has called a discussion meeting with you in this respect. Prepare your working notes and interactive materials to make this meeting a turning point in your professional career.

Reference no: EM133182823

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