Reference no: EM133539709

1. A good market segment should be all of the following except for:

Heterogeneous

Reachable

Sizable

Operational

2. Disney World adventures are very exciting and interesting to talk about. Yet people don't think about it very frequently. They go to Disney World when they have kids and they do it probably once a year. During the year, there are only a few times to think about this experience.

Mentions of Cheerios spike every day at approximately the same time. The first references occur at 5:00 a.m. They peak between 7:30 a.m. and 8:00 a.m. And they diminish around 11:00 a.m. This sharp increase and corresponding decline align precisely with the traditional time for breakfast. The pattern even shirts slightly on weekends when people eat breakfast later.

There are tons of people who eat Cheerios for breakfast every day. They also buy them often and look at them in their shopping cart. It increases the chance that people will talk about them.

This is an example of:

Trigger

Story

Emotion

Public