Examples of the strategic application of business research

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Reference no: EM133416955

Assignment:

Cultural intelligence was introduced as an example of the strategic application of business research.

Your client was so satisfied with your work from your export market research report that they have decided to go ahead and accept your recommendation to launch their product in your market. However, before launching operations in that country it needs to craft an operations and marketing strategy for your market. The firm's additional priorities include identifying both local partners for joint ventures and hire local employees to support expatriate managers.

Using national culture research data sourced from Hofstede Insights craft a strategy to help your client. What are some results from the Hofstede cultural intelligence results that your company should notice? What are some dos and don'ts for negotiation? What are the best ways to motivate employees?

DO NOT SIMPLY tell me the Hofstede results - but how they will influence introducing your product to YOUR market. Include a screenshot of the Hofstede results.

Reference no: EM133416955

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