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Examples of successful brand or product repositioning

Assignment Help Marketing Management
Reference no: EM133378159

1. List examples of successful brand or product repositioning.

2. Let's assume that you are working as a marketing manager for Neiman Marcus.

a. Define the market segments

b. Select the target market segments on which to focus your efforts with your marketing program

c. Draft your positioning statement.

Reference no: EM133378159

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