Examples of radical innovation

Reference no: EM13771503

The Green Motorcar company is producing a new car. It is flex-fuel plug-in hybrid. A flex=fuel vehicle has an engine that runs on various combinations of ethanol, methanol and gasoline. The engine drives a generator that charges the battery, which then drives the car. It's also possible to charge the battery by plugging the car into a standard wall outlet. It's called a hybrid because it is able to run on the battery alone or with the flex-fuel engine. The car features many new innovations, including the fles-fuel feature and the plug-in.

You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to "adopt" the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?

Reference no: EM13771503

Questions Cloud

Explain the impact of new technologies on communication : Explain the IMPACT OF NEW TECHNOLOGIES ON COMMUNICATION. The introduction of new technologies has significantly affected the social lives of many.

Explain price elasticity of demand and total revenue : Can you please help with a five page research paper that explains the relationship between the price elasticity of demand and total revenue? Please include a separate page with references. Thank you for your help

Is the shareholder correct : Is the shareholder correct? Additionally, the shareholder claims that the directors violated their fiduciary duties of care

Determine the intrinsic values : Determine the intrinsic values of the following call options when the stock is selling at $32 just prior to expiration of the options.

Examples of radical innovation : You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to "adopt" the car if it is to sell enough units to b..

History and evolution of the juvenile justice system : Describe the history and evolution of the juvenile justice system in the Western world, and list the six categories of children recognized by the laws of most states

Research a recent hazardous materials incident on u.s. : Research a recent (within the last three years) hazardous materials incident on U.S. roadways involving trucking and describe what happened, what specific safety measures were and were not followed, and how the accident might have been avoided or ..

What is the optimal amount of each special ingredient : What is the optimal amount of each special ingredient for each drink and what is the optimal cost of the special ingredients in total?

Discuss reaction of audience and speaker of speechperception : Discuss the reaction and action of the audience and speaker of speech perception.

User Account

All Pages