Reference no: EM133369273

Assignment:

You must conduct extensive online research to find at least five recent examples of your chosen product's or service's communication mix, including traditional elements and digital platforms. The examples must be relevant to the country where you have purchased this product or service. For example, if you bought your chosen product or service in Australia, you must focus on Australian integrated marketing communication. Use the information you have gathered in the second step of the consumer decision-making process that you prepared in the first assessment as the starting point. Once you have found the required examples, you are then to presume that you have just been asked by the company that makes/produces your chosen product or service.

Question-1

Critically evaluate whether the VODAFONE company's communication mix demonstrates a strong or weak alignment to your findings in the first and second assessments (i.e., How do the survey sample results compare to why you have purchased this product or service? What are the similarities and differences, and why do you think this might be the case? What effect did the company's communication mix have on your and the survey respondents' consumer decision-making processes?). Please support your evaluation with your work in the first and second assessments.

Question-2

Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment you specified in the previous section. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements.