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Assignment:
Read the below 1987 Harvard Business Review article. Much of these mid 1980s concepts still hold true to this day. Explain what you feel is still valid and what has since changed from the 1980s. Why do certain types and categories of products continue to do well pushed when others are better when pulled by the consumer? Explain. Give several recent examples of a product or service in 2021 when things began to resume following the shut down from COVID for products that were PUSHED. Then do the same thing for PULLED and explain your reasoning.
Choose a company and describe its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations.
The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb.
List and describe at least three areas that can help define who you are to a potential employer. Here are some of the suggested areas to focus.
Identify the different types of jurisdiction and explain why each is important.- Explain the two situations that cause the state and federal courts to have concurrent jurisdiction.
Create a 10 slide presentation to employees regarding the ethical points you want the employees to adhere to
Explain how companies create customer-centered businesses. Explain how customer-centered businesses impact the consumer decision-making process.
Evaluate the quality of its brand extensions using the criteria in the chapter. Using these criteria, what health products would NOT make sense for Tanita
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Develop three rules of thumb that individuals can use to select a career that is right for them. - Develop three rules individuals can use to identify a career that is not right for them.
Predict what changes might occur in the marketing industry?How will changes affect consumers? What changes would you like to see and why?
Why was Dove dormant for so long? How does Dove brand image as well as product lines change over time?
Explain objective of multinational financial management? What are various aspects of world economy that have given rise to international financial management.
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