Reference no: EM133334057

Assignment:

Identify and report one convincing example of framing in business or management activities from your own experience. You should not duplicate a frame and situation described in the readings or in class, such as the list of "Competing Thinking Frames" on page 25 of Winning Decisions or the list of emerging frames on page 33.

For the example you select, explain whether it illustrates highlights and shadows, boundaries, reference points, yardsticks (metrics), or some other characteristic of frames. Be clear and complete in your explanation. Consider displaying your frame in a concentric circle diagram like Figure 2-1 on page 37 of Winning Decisions. This is not necessary, but it may prove useful.

Generate at least one plausible alternative frame. Explain what decisions might be made differently using this alternative frame. In which different situations might each frame be superior?

Full credit will depend on the originality of the example (as discussed in the first paragraph above), on its realism, and on its validity as a genuine example of framing. Validity, which can often be hard to attain, means ruling out interpretations of your example other than framing. It is not difficult to describe a situation and claim, "This might be an example of framing." It is considerably harder to be able to assert convincingly, "This is an example of framing." The latter requires sufficient knowledge of the situation and careful analysis of that information.

Limit your report to two single-spaced pages with normal fonts and margins. Appendices are  permitted, for example to present copies of original documents or pictorial representations of your frames.