Examples of firms using attachment bias to increase profits

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Are there any nice examples of firms using attachment bias to increase profits? Examples from the academic literature or well-motivated anecdotes are both acceptable. For instance, pet stores seem to let you play with the animals and GM used to have 24 hour test drives for some of their cars. However, both of these examples are also consistent with a match quality that takes some time to learn, rather than mere attachment bias.

Reference no: EM13770073

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