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Examples of firms pursuing cost leadership strategies

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Reference no: EM132331538

Wal-Mart, Casio, Hyundai are all examples of firms pursuing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with product diversification strategy. Are these firms really pursuing cost leadership strategy, or are they pursuing a product differentiation strategy by emphasizing their lower costs? Explain.

Reference no: EM132331538

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