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1. Explain and give examples of each of the four key elements included in digital marketing. For each element, explain the flow of information between consumers and firms or organizations.
2. What communication vehicle is the primary means of B2B (business-to-business) marketing communication? Name at least two additional vehicles that are used to a greater extent by B2B firms than by B2C (business-to-consumer) firms.
3. The brand positioning statement for Mountain Dew (a lemon-lime-flavored, highly caffeinated, carbonated soft drink) is: "Mountain Dew is the great-tasting carbonated soft drink that exhilarates like no other." Explain the role of this positioning statement in the development of the brand's advertising message.
4. Managers at Snapple, a brand of bottled teas and fruit juices, were thinking about how to reposition the brand after consecutive years of declining sales. Snapple had been the brand that represented quirkiness and individualism, but was now seen as having "sold out" to big business after its acquisition by Quaker Oats Co. What is the main challenge that Snapple faces in this repositioning process?
Management in businesses and other organizations, including not-for-profit organizations and government bodies, refers to the individuals who set the strategy of the organization and coordinate the efforts of employees to accomplish objectives by ..
strategies for dealing with hrm challenges and trendsthese are the three trends or challenges- one challenge for hrm is
1. Identify and discuss the three required characteristics of a goal or objective. 2. Explain how a salesperson might use Internet-based, online product catalogs, and presentation libraries to enhance his or her sales productivity.
Using the above statements, propose a qualitative study, addressing the following:- Formulate relevant research questions.- What is your design? -Why have you chosen that design?
explain thoroughly and provide references to relevant laws, case and examples to support your position. Provide more analysis of the issues
What are the advantages of have price ceiling on medicines or on health care?
One of the requirements for this course is the completion of a research paper in Unit VIII. A research paper is distinguishable from a report by the inclusion of an original thesis.
padding information on your resumeis it wrong to pad your resume with information that while not outright lie is an
1. What is the socially optimal level of each firm's pollution reduction? 2. How much total pollution occurs in the social optimum?
What style of handling conflict do you typically use? Can you think of instances where a different style might have been more productive?
1. How do you use the decision-making in your role as a manager?
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