Examples of campaigns that demonstrate greatness

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Reference no: EM132208990

You will construct a 1 page paper (can be longer if needed) that demonstrates your perspective on what ‘great marketing’ looks like. Think back to brands and examples of campaigns that demonstrate ‘greatness’. In the paper, list out how YOU are defining ‘great’, and then 2 examples of brands and/or campaigns that fit this criteria (50%). Explain why you believe they fit your criteria and, additionally hypothesize what you believe the organization was attempting to achieve with this effort and who the target audience may be (30%). In the paper, include visuals of the marketing and any relevant materials that help display the campaign/marketing (20%).

Reference no: EM132208990

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