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Examples of a voc program

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Reference no: EM133222670

As a Social media Marketing Executive for a new startup catering to the tourism industry in Singapore "Fun Tour", offers a city tour of the island, with a guided tour visit to Marina Bay Sand Singapore and Universal Studio at Sentosa. Ticket sales for the initial launch dates are selling much slower than expected after the Covid-19 pandemic, and your manager wants to understand more about customers' perceptions. As a marketer, discuss how you can utilise social media to implement a Voice of Customer (VoC) program to better understand customers to help improve the firm's performance. Include specific examples of a VoC program for the struggling "Fun Tour".

Reference no: EM133222670

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